About Us
We had one goal. To create a place where wellness meets precision. We empower high performers to unlock their highest potential through science-backed wellness, longevity, and community.
“Most medicine treats what’s easy to measure. We built PEAQ Society to treat what’s actually true — your labs, your biology, your real story. That’s where lasting change starts.”
- Dr. Patrick Russell, DC
Co-founded in Kansas City by husband and wife duo Dr. Patrick Russell and Melissa Russell, PEAQ Society came out of necessity to bring science-driven protocols and an elevated approach to wellness to the forefront.
the TEAM
Dr. Patrick Russell, D.C.
Dr. Patrick Russell is the Co-Founder and CEO of PEAQ Society, and a nationally recognized authority in holistic treatment and functional medicine. Holding a doctorate in chiropractic and postdoctoral training in internal medicine, Dr. Russell doesn’t just treat symptoms — he engineers root-cause solutions, applying a deep understanding of the body’s interconnected systems to build a truly holistic path to healing. For the past 10 years, Dr. Russell has served as concierge practitioner to the elite - professional athletes, college sports teams, and industry leaders who depend on him to keep their bodies performing at the highest level.
Dr. Russell is guided by one conviction — that it’s not just about the years we have, but the quality of those years. High performers need performance wellness - It’s a standard he’s built his career on, and one that has made him a sought-after voice in his field, trusted by those who refuse to let their health be the limiting factor in how far they can go.
Melissa Russell
Melissa Russell is the Co-Founder and Chief Brand & Growth Officer of PEAQ Society, and the voice behind Built to Perform — a philosophy for the high performer who refuses to choose between ambition and health.
Melissa’s career was built in corporate marketing, over a decade spent inside financial services, healthcare, and tech — leading brand growth for some of the industry’s most recognized names. That experience is exactly what makes PEAQ Society different. Melissa didn’t stumble into wellness, she engineered it, applying the same rigor, strategy, and brand discipline that scales Fortune-caliber companies to the business of human performance.
Alongside her husband and co-founder, Dr. Patrick Russell, Melissa built PEAQ Society into one of the most distinct names in performance medicine today — a clinic for people who operate at the highest level and refuse to let their health be the thing that gives. She is the architect behind PEAQ’s strategy, where design, performance medicine, and longevity care converge into something the industry hadn’t seen before. A certified nutrition coach and certified power yoga instructor, Melissa doesn’t just build in this space, she lives it. Melissa is redefining what it looks like to lead in longevity: proactive, personalized, and unapologetically elevated.
Samantha “Sammi” White
Samantha is a Registered Nurse with seven years of clinical experience and a passion for functional wellness, performance medicine, and preventative healthcare. Her background spans a variety of care settings, giving her a well-rounded clinical perspective on health and wellness.
She has been a dedicated member of the PEAQ Society team since 2025 working closely with high-performing individuals to support their health, recovery, and performance goals. Through this work, she's developed a deep passion with personalized wellness strategies and advanced recovery modalities designed to help clients optimize and perform at their best.
Samantha believes healthcare should be proactive, personalized, and empowering. As she continues her education in advanced practice nursing and functional wellness, she's committed to bridging traditional healthcare with a more comprehensive, root-cause approach — helping clients not just feel better, but perform better, recover more efficiently, and build a foundation for long-term health and longevity.
Clinical Oversight
PEAQ Society operates under the direction of a licensed Medical Director to ensure all medical services meet the highest standard of safety, compliance, and care.
DR. RICHARD BLIGH M.D.
“I had so much energy after, it was insane.”
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“Your IVs are impressive. I can actually feel it unlike other places I’ve tried.”
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“My brain fog is gone. I feel like I can mentally process information better.”
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“This is the best my body has felt in years.”
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“I had so much energy after, it was insane.” ✦ “Your IVs are impressive. I can actually feel it unlike other places I’ve tried.” ✦ “My brain fog is gone. I feel like I can mentally process information better.” ✦ “This is the best my body has felt in years.” ✦
Trusted by high performers
Looking for MORE?
Concierge:
(816) 354-0242