THE TEAM BEHIND PEAQ SOCIETY
A clinic for the high performer.
The PEAQ Society Story
We had one goal. To create a place where wellness meets precision. We empower high performers to unlock their highest potential through science-backed technology and recovery services.
We built PEAQ Society for the high performing entrepreneur, the working parent, the executive, the athlete or anyone who demands more from their bodies. As Kansas City’s first performance & longevity clinic, we are at the forefront of a new era of performance care, optimizing healthspan over lifespan to ensure it’s not just about how long you live, but the quality of those years.
Our private clinic offers both precision testing and targeted therapies empowering you to take full control of your healthspan and performance health with a physician-guided approach to ensure each treatment is fully customized with the right protocol based on your unique biometrics and tailored to your personal goals.
Meet Melissa Russell
CO-FOUNDER, CHIEF BRAND & GROWTH OFFICER
Melissa Russell is the Co-Founder and Chief Brand & Growth Officer of PEAQ Society, where she leads the vision, brand, growth strategy, marketing, patient experience, and partnerships behind the company.
With 15+ years of experience in B2B marketing, brand strategy, go-to-market leadership and events — including work within healthcare, financial services, and SaaS, Melissa brings a strategic consumer-focused perspective to building modern health businesses.
At PEAQ, Melissa oversees the intersection of brand, marketing, sales, operations, creative direction, partnerships and customer experience and has played a central role in transforming PEAQ from a traditional wellness concept into a performance and longevity brand designed as a niche-defining category serving founders, executives, athletes, and other high performers.
Melissa is trained as a Certified Integrative Health Coach through the Institute for Integrative Nutrition, giving her a foundation in nutrition, lifestyle, and whole-person health.
At PEAQ Society, Melissa’s focus is simple: build something that people can trust, create an experience people want to return to, and make proactive health and longevity part of how high performers live. She created a space for ambitious people where their health needs matched their level of performance.
Meet Dr. Patrick Russell
CO-FOUNDER, CEO & CHIEF MEDICAL OFFICER
Dr. Patrick Russell, DC is the Co-Founder, CEO, and Chief Medical Officer for PEAQ Society. Nationally renowned for his work in performance medicine, Dr. Russell is who leaders in health turn to for care.
Dr. Russell earned his Doctorate of Chiropractic from Logan University in St. Louis, MO and continued on with advanced postdoctoral training in internal medicine. A board-certified physician, Dr. Russell brings a systems-based perspective to patient care, looking beyond symptoms to understand the underlying factors affecting health, performance, recovery, and longevity.
Dr. Russell has over a decade of experience working with professional athletes, collegiate athletes, executives, founders, and other high performers. His work in concierge and performance-focused care has shaped PEAQ Society’s clinical philosophy: personalized medicine, measurable outcomes, and proactive intervention designed to help people perform at their highest level while protecting their long-term health.
Meet Samantha “Sammi” White
REGISTERED NURSE
Samantha is a Registered Nurse with seven years of clinical experience and a strong focus on functional wellness, performance medicine, recovery, and preventative care. Her nursing background across diverse clinical settings gives her a broad perspective on patient care and a deep understanding of the individual factors that influence health and performance.
As a member of the PEAQ Society clinical team, Samantha works closely with our concierge clients and has developed extensive experience delivering personalized wellness protocols and recovery therapies.
Samantha is passionate about the evolution of healthcare and proactive, personalized care. Her continued education in advanced practice nursing and functional wellness reflects her commitment to expanding her clinical expertise and helping bridge the gap between conventional healthcare and a more comprehensive approach to prevention and longevity.